New decade business education will be hybrid
At the 11th Gaidar Forum held in RANEPA experts from all over the world discussed changes in business education, modernization of the educational process, social responsibility in training programs, and a system for assessing the quality of management education. The discussion coincided with the Address of the President of the Russian Federation Vladimir Putin, who also devoted much time to the changes in the education system that are brewing in Russia.
Executive vice-president and chief officer for Europe, the Middle East, and Africa for AACSB International Timothy S. Mescon started by outlining the main topic of the discussion. Traditional approaches to real business management lose their efficiency due to the rapid changes in the global ecosystem and new achievements of scientific and technological progress. Even personal qualities, once necessary for managers and leaders, are rapidly replaced by soft skills. These factors lead to numerous disputes and discussions about changes in key KPIs of the world's leading rankings.
Dean of the Parker College of Business at the Georgia Southern University Allen C. Amason outlined three main areas of change in business education. First of all, he noted the need to combine theory with good practice. In his opinion, it is also necessary to focus on important research, "Many researchers do not believe that you can ask questions in business education." He also named the connection with the needs of the market and society as the third prerequisite.
According to Vladimir Aronchik, director of cooperation programs of the Corporate Development and International Business unit of Rosatom State Corporation, the future of business education is flexible systems, a certain marketplace where artificial intelligence is involved, which will offer to build competencies taking into account existing skills. The expert marked neuroplasticity, i.e., the ability of a person to change under the influence of experience, as one of the key competencies of future managers.
AMBA CEO and Chairman of the PRME Champions Movement Andrew Main Wilson also highlighted key changes in business education. According to him, the most important is the transition to the concept of lifetime learning. The expert drew particular attention to the need to combine the use of digital technologies and the usual face-to-face training, despite the fact that full-time education still has great value.
Vice-Rector of RANEPA and Director of the Institute of Business Studies Sergey Myasoedov is convinced that it is difficult to talk about business education in general, since programs of different levels cannot be implemented by one team of teachers, "They share experience at the MBA, but teach at the master's program." According to Sergey Myasoedov, it is impossible to check the quality of a long-term educational program by its description on the Internet, "This market works "by word of mouth" when friends bring their friends." He called this trend a "direct hit", as the market of such educational services for private clients is growing. The expert also sees lack of understanding between specialists from different industries as an urgent problem of current business education, "It is a very big challenge for us that professional languages have become too isolated."
A journalist and founder of The Bell online business publication Elizaveta Osetinskaya, believes that one of the strongest needs of entrepreneurs is knowledge that must be constantly updated. At the same time, they are not ready to spend much time getting traditional education, "The ambition to get an institutional education crashes against the reality." The journalist is sure that the most prominent educational centers both in Russia and in the world are not always able to meet business needs and create the product that is needed right now, "I foresee that there will be many intermediary companies between business and such centers, which will be able to adjust supply and demand." Elizaveta Osetinskaya primarily refers to the media as the most important communicators able to become such intermediaries.
Speaking about social responsibility in large companies, President of PepsiСo Russia, Belarus, Ukraine, Transcaucasia, and Central Asia Neil Sturrock emphasized, "Products must meet the requirements of not only today, but also tomorrow." In his opinion, the time when the specially trained department of the company was responsible for social issues has passed, the whole company is held accountable for them now. This principle should be taught in any business school, he emphasized. The expert also noted the necessity to compare technological capabilities with the business needs, "The world is getting digitalized, and this greatly affects the business."
Executive Vice President for Academic Affairs at EF Education First Christopher McCormick noted that the demand for proper education is very high. He emphasized that most people, when asked "what did you lack when you got a job 10 years ago?" answered that they badly needed empirical experience, emotional intelligence, and communication skills. "We almost never teach people to understand themselves. First of all, they need to be taught to use their own resources," the speaker commented on the statistics. According to him, global competence determines employment and further development prospects in many countries.
To the audience’s question "Why will business schools be needed if the future will allow getting education at arm's length?” Christopher McCormick replied, "Business schools will continue to be the intermediary between the new generation and the employer."
At the conclusion of the discussion, Timothy S. Mescon noted that business schools should contribute to the prosperity of not only business, but the whole world. "Full-time education is giving way to digital education. We are nearing hybrid education," the expert emphasized. It is creativity, flexibility and willingness to use innovations that will be the most important drivers of business education in the new decade.
The 11th Gaidar Forum “Russia and the World: Challenges of the New Decade” is being held at the Presidential Academy on January 15 and 16, 2020. The forum is focused on the goals of national and global development and the search for practical answers to the most pressing challenges of our time. The forum is attended by ministers of the Government of the Russian Federation, members of the Federal Assembly, governors of the Russian regions, prominent international experts, and representatives of foreign states.
The organizers of the 11th Gaidar Forum are the Russian Presidential Academy of National Economy and Public Administration, the Gaidar Institute for Economic Policy, and the Association of Innovative Regions of Russia.
The title partners of the Gaidar Forum are Gazprom PJSC and Gazprombank JSC. The strategic partners are Coca-Cola, Mastercard, Russian Railways, Pharmstandard group of companies, Johnson & Johnson, Sanofi, Novartis group of companies, MSD, AKIG group of companies, EF Education First. Partners are Prosveshchenie group of companies, EY, Huawei, RVC JSC, Russian Agricultural Bank JSC.
The title information partners of the Gaidar Forum are the Russia-24 TV channel, TASS, RBC, Business FM. The strategic information partners are Kommersant Publishing House, Interfax, Rossiyskaya Gazeta, Invest Foresight magazine, Federal Press Agency. The main information partners are Anews.com, Gazeta.Ru, Lenta.Ru, News.ru, Profile. International partners are RT, ThomsonReuters, Sputnik, EFE, Cision, Pan Pacific Agency. Information partners are Snob media project, AEI PRIME, RNS, Expert magazine, Parlamentskaya Gazeta, Polit.ru, Ekho Moskvy radio station, PRO Business TV channel, FINAM.RU information and analytical agency, Davydov.Index, Strategiya magazine, Ekonomika i Zhizn newspaper, Econs portal, Gosudarstvennaya Sluzhba magazine, TV BRICS.