How and where to teach a new generation to conduct business?
Experts discussed a provocative topic “Is the end of classical business schools near?” on the first day of the 11th Gaidar Forum at the RANEPA. The main issues were assessing the efficiency of training programs in classical business schools, ways of modern technologies introducing into the educational process, as well as adaptation of educational programs to the needs of the new generation.
In the world of global business, business schools and MBA programs are increasingly criticized, and corporate universities are starting to develop as an alternative to classical education. The moderator of the expert discussion, Sergey Myasoedov, Vice-Rector of RANEPA, Director of the Institute of Business Studies, encouraged the experts to discuss the problem of the inconsistency of the classical business schools' programs with the needs of modern students and find ways to improve the situation.
The Executive President of IE University Santiago Ingues spoke about the impact of technology on the education system, "Young students bring a fresh air of globalization and responsibility. They are ready to use new technologies." The expert touched on the topic of creation of a cohesive society in the business sector, without accounting for all kinds of trade and political differences, "The young generation is globally-focused. They can be called cosmopolitan." In his speech, Santiago Ingues also called for a critical attitude to most of the information we receive from social media.
The Executive President of IE University spoke about the advantages of mixed training programs, among them he noted the flexibility, adaptability, and the satisfaction with the learning process. Mixed programs are tailored to the needs of creative leaders educating. At the same time, Santiago Ingues is confident that robots will not be able to replace a human being in the learning process, "User experience is becoming the most important factor in education." The expert spoke in favor of continuous education, emphasizing the need for lifelong learning.
Social entrepreneur Ruben Vardanyan continued the discussion, raising the problem of successful evaluation of MBA programs, and came to the conclusion that there is no objective system in this area. The expert sees the development of self-discipline as one of the main factors of high-quality business training.
The speaker questioned the need for business schools themselves, "Most schools teach management, not entrepreneurship, and interesting projects often arise outside business schools." Ruben Vardanyan noted that business schools should work with students aged 15 to 90 years old. The expert believes that training should be focused more on the practical side of education. "I don't care what grade the marketing student gets. But if I find out that during the training, no one offered the student a job and he didn’t offer anyone a job in his project, I would understand that the training was wasted," he concluded.
Dean of the Sorbonne Business School Eric Lamark answered the main question of the discussion as follows, "Business schools will continue to exist if they are able to satisfy the needs of society and companies."
Managing Director of RBC TV Ilya Doronov said that the end of classical business schools, classical education, and the classical way of life on our planet is near, "This transformation is already happening." The expert noted the difficulties in the field of business education, among which he named the negative attitude to business schools in Russia, growing cost of education, and the reluctance of many people and structures to change.
The 11th Gaidar Forum “Russia and the World: Challenges of the New Decade” is being held at RANEPA on January 15 and 16, 2020. The forum is focused on the goals of national and global development and the search for practical answers to the most pressing challenges of our time. The forum is attended by ministers of the Government of the Russian Federation, members of the Federal Assembly, governors of the Russian regions, prominent international experts, and representatives of foreign states. The organizers of the 11th Gaidar Forum are the Russian Presidential Academy of National Economy and Public Administration, the Gaidar Institute for Economic Policy, and the Association of Innovative Regions of Russia. The title partners of the Gaidar Forum are PJSC Gazprom and JSC Gazprombank. The strategic partners are Coca-Cola, Mastercard, Russian Railways, Pharmstandard group of companies, Johnson & Johnson, Sanofi, Novartis group of companies, MSD, AKIG group of companies, EF Education First. Partners are Prosveshchenie group of companies, EY, Huawei, RVC JSC, Russian Agricultural Bank JSC. The title information partners of the Gaidar Forum are the Russia-24 TV channel, TASS, RBC, Business FM. The strategic information partners are Kommersant Publishing House, Interfax, Rossiyskaya Gazeta, Invest-Forsythe magazine, Federal Press Agency. The main information partners are Anews.com, Gazeta.Ru, Lenta.Ru, News.ru, Profile. International partners are RT, ThomsonReuters, Sputnik, EFE, Cision, Pan Pacific Agency. Information partners are Snob media project, AEI PRIME, RNS, Expert magazine, Parlamentskaya Gazeta, Polit.ru, Ekho Moskvy radio station, PRO Business TV channel, FINAM.RU information and analytical agency, Davydov.Index, Strategiya magazine, Ekonomika i Zhizn newspaper, Econs portal, Gosudarstvennaya Sluzhba magazine, TV BRICS.