Forum Experts

Virginie de Barnier

Virginie de Barnier

Dean of Aix-Marseille School of Management

Expert Events

16 January
INTERNATIONAL COOPERATION: EMERGING NEW JOBS AND NEW SKILLS FOR THE FUTURE MARKET Building 5, Floor 2, Lecture Room 213

Biography

Virginie de Barnier is the Dean of Aix-Marseille Graduate School of Management - IAE, in Aix-en-Provence, France, the Business School of Aix-Marseille University. She holds degrees in both marketing (PhD, HDR, French “Agrégation du supérieur” and MBA) and psychology (Master’s Degree).

Previously, she worked eight years with Havas Communication, an international advertising agency, and joined EDHEC Business School for 14 years as a professor of marketing, serving as director of the marketing department. She joined the Aix-Marseille Graduate School of Management – IAE as a full tenured professor in 2007.

Her research interests focus on the links between psychology and marketing. In addition to having written several books and book chapters, Professor de Barnier has published many articles in academically ranked reviews such as Journal of Business Research, Journal of Brand Management… She supervised twelve doctoral students to completion and supervises five doctoral students.

At the Aix-Marseille Graduate School of Management – IAE, Professor de Barnier served as a professor and director of the Marketing & Brand Management Master’s Programme from 2007 to 2013. She has been the Dean since 2013 and has shared her clear vision of the school focusing on internationalization and diversity. She managed successfully international accreditations: AMBA (2014) and EQUIS (2018 obtained for 5 years, full accreditation). She increased the school’s international visibility: +22 ranks in the Financial Times Best Master in Management 2019 ranking (from rank 55 in 2013 to rank 33 in 2019).