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Vesselin Blagoev

Vesselin Blagoev

Professor, Vice Rector, Varna University of Management


Prof. Veselin Blagoev is Vice-Rector of Varna University of Management (VUM), Bulgaria. He holds a PhD in Marketing and Innovation Management from the Technical University, Sofia, and is Professor of Marketing and Management at Varna University of Management. He is also Director of the Cardiff Metropolitan University MBA Programme at VUM.

Dr. Blagoev has an extensive career as a professional manager. He served as Chief Secretary of the Council of Ministers of the Republic of Bulgaria (1994), CEO of the Bulgarian Privatization Agency (1995-1997), Chief Executive Director of Credit Bank PLC (1997-1998), and Editor-in-Chief of BusinessWeek Bulgaria (2006-2008). Currently, he is President of the Bulgarian Marketing Association and Board member of the Bulgarian Chamber of Commerce and Industry.

Dr. Blagoev has authored or co-authored 16 books on Marketing Management, Innovation Management, and Cross-Cultural Management, published in Bulgaria, USA, UK, and Russia. His book Marketing in definitions and examples was published in 1992 in St. Petersburg and it was used by all university lecturers in the former USSR in the 90s. He authored or co-authored, including with world-class co-authors like Michael Minkov, Geert Hofstede, Michael Bond, over 60 articles. Some of his recent works include: