PRME: Do Businesses Require Socially Responsible Managers?
The Corporate Social Responsibility (CSR) concept emerged in the second half of the 20th century in the USA. In many aspects, the basis for the concept was a business ethic characteristic of Western countries.
As modern research shows, the Corporate Social Responsibility concept is differently interpreted and perceived in various cultures. In Russia, as in many other Eastern and Central European countries, the Corporate Social Responsibility concept is regarded by business representatives with mixed feelings, yet in business schools the amount of academic hours allocated to the relevant courses is steadily growing.
However, to what extent the Corporate Social Responsibility concept is valid in the cultural context of the countries of the former socialist camp is still undecided. In addition, scandals of the last few years (e.g. VW) allow one to bring up the question in a more straightforward manner: does business require socially responsible managers?
Issues for Discussion
- How do current cultural specifics of Eastern European and Central European countries affect the perception of the CSR concept?
- How can the CSR concept be adapted for the cultural context?
- To what extent can the business school affect the formation of socially responsible managers?
- How can we bridge the gap between CSR theory and CSR practice?
- Are socially responsible managers helpful for the business?
Andrew Main Wilson
CEO, AMBA International
Director of iMBA Program, Institute of Business and Business Administration, RANEPA
Professor of Leadership and Effective Management, President, IEDC - Bled School of Management; President, CEEMAN
President, World Olympians Association; President and Founder, "Peace and Sport"; Advisor to H.S.H. Prince Albert II of Monaco
Tutor, International School of Business and Management, University of Economics
Professor of Business School, Corvinus University of Budapest
Founder, CEO, Riko, d.o.o
Director, Corporate Philanthropy and Internal Communications, JTI Russia
First Deputy Executive Director, Association of Managers; Member of the Presidium, NASDOBR
Executive Secretary, Donors Forum