A special approach to leadership: will the West see a different management model in developing countries as competition?

The 2018 Gaidar Forum, Russia and the World: Values and Virtues, included an open discussion, Dynamically Developing Communities: Identification of a Management Model. The speakers discussed modern requirements to management programs, consumer demand trends in the context of business education standards, and difficulties and peculiarities faced by developing countries while building their own management model.

The moderator, CEEMAN President, Dean of the IEDC School of Management (Slovenia) Danica Purg, noted that a dynamically developing society of the 21st century requires new approaches to dealing with political and economic issues. That is why there is a need to focus on improving the quality of business education as one of the most important aspects of resolving local and global problems. “Our society has become transitional – it can no longer remain static. New technologies, artificial intelligence, and ambitious consumer requests – all this leaves us no chance to stick to the old positions,” she emphasized.

Vesselin Blagoev, Vice Rector of Varna University of Management, spoke about the relationship between the national culture and a country’s management model. Summarizing the experience of incorporating various management theories into the way various countries and organizations work, he came to the conclusion that most of the huge variety of management styles modern society is so proud of simply cannot be used in their pure form. The expert believes that “the best model or practice is an open question. We need caution in the application of any practice and the ability to adjust a template to the specifics of the environment on the basis of the national culture.”

Rector of EMAS business school Andrei Kolyada took over, noting that Europe and emerging markets have different views on business education. At the same time, the search for an alternative is based on the fact that the definition of leadership is constantly changing, becoming obsolete, while society is becoming more complex and multifaceted. “The signs are everywhere. Society should be more dynamic and make decisions, not wait for the leaders to do it for them,” the expert said. “Creating an image and attracting potential partners is what we are working for, on our way to bridging the gap between the achievements of the West and our own.”

Director General of the Center for Strategic Intercultural Communications Konstantin Shamber outlined the leading trends in the field of management and administration. According to the expert, the future of dynamically developing communities is determined by megatrends. Even though it sounds less than realistic, Shamber noted with confidence that we will soon live beyond the context of countries. Mankind will be divided by competence and living standards, not by nationality. “Everything is determined by mentality: corporate teams will include people of different mentality, age, nationality, representatives of various social groups,” he explained.

Summing up the discussion, Danica Purg listed the skills that a leader of the future must have, one who thinks for the future, and copes with the most difficult tasks quickly and efficiently. “There are many worthy people, and we are making them ourselves. Our management schools, albeit not so many, are included in the world’s top rankings and this is something to be proud of. We do not have to turn to Europe or the US for opportunities to learn something useful – we can also rely on our own efforts to combine the best innovative approaches to teaching, not only in theory, but also in practice,” the moderator said. Indeed, Russia has a great past and present in terms of culture. The key to success is that everyone must realize what our strengths are and use that potential in a rational way.


The organizers include the Presidential Academy of National Economy and Public Administration (RANEPA), the Gaidar Institute for Economic Policy (Gaidar Institute) and the Association of Innovative Regions of Russia (AIRR).

The program outline is available at the forum website.

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The general partners of the Gaidar Forum are Gazprom and Gazprombank; strategic partners include Novartis, Johnson&Johnson, RZD, MSD, AstraZeneca, the ACIG Group of Companies, Mastercard, Coca-Cola, Russian Agricultural Bank, Pharmstandard JSC, Microsoft; O1 Group, Unilever, EY, Russian Brewers’ Union, Russian Direct Investment Fund are partners and RVC.

The general information partners include the Rossiya 24 TV channel, RBC and TASS news agencies. The official information agency is Rossiya Segodnya. The general online media partner is Gazeta.RU. The general radio partner is Business FM. The strategic information partners are Kommersant Publishers, the RT TV channel and Interfax. The main information partners are Rossiyskaya Gazeta and Federalpress news agency. Other media partners include, PRIME news agency, EFE, Polit.ru, Expert RA, Radio Ekho Moskvy, Parlamentskaya Gazeta, BRICS, National Banking Journal, Banking Review, Financial One, Standards and Quality news agency, AK&M, Ekonomika i Zhizn weekly, Invest Foresight online magazine, Strategia magazine, Naans Media, the Public Administration scientific political journal, the PRO BUSINESS TV channel, the Indicator online science journal, the Bankovskoye Delo (Banking Business) magazine, RNS news agency, Business Excellence magazine, Cision, the Budget magazine, Information platform “Russian planet – Smart Russia”.